marketing دوره

14 دوره آیتم
مشاهده
رایگان

Analytic Techniques for Business Specialization

2.5 ساعت
متوسط

In this Specialization, you’ll learn to frame business challenges as …

آنچه یاد خواهید گرفت
Helps to predict performance
Increased the retention rates
Boost in cost efficiency
رایگان

Analytic Techniques for Business Specialization

2.5 ساعت
متوسط

In this Specialization, you’ll learn to frame business challenges as …

آنچه یاد خواهید گرفت
Helps to predict performance
Increased the retention rates
Boost in cost efficiency
-39%

Applying Data Analytics in Marketing

8.5 ساعت
متوسط

This course introduces students to the science of business analytics …

آنچه یاد خواهید گرفت
Get the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.
Identify the ideal analytic tool for their specific needs
Understand valid and reliable ways to collect, analyze, and visualize data
Utilize data in decision making for their agencies, organizations or clients.
-39%

Applying Data Analytics in Marketing

8.5 ساعت
متوسط

This course introduces students to the science of business analytics …

آنچه یاد خواهید گرفت
Get the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.
Identify the ideal analytic tool for their specific needs
Understand valid and reliable ways to collect, analyze, and visualize data
Utilize data in decision making for their agencies, organizations or clients.

Survey analysis to Gain Marketing Insights

18.8 ساعت
همه سطح‌ها

How do consumers see your brand relative to your competitors? …

آنچه یاد خواهید گرفت
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.

Survey analysis to Gain Marketing Insights

18.8 ساعت
همه سطح‌ها

How do consumers see your brand relative to your competitors? …

آنچه یاد خواهید گرفت
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.
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